Portfolio — Carina Fernandes - Soul Creative For A Better World

At the core I always work from the same question: how do we foster greater connection, humanity, and mutual understanding?

Growing up in between different worlds and subcultures I create frameworks where diverse perspectives can coexist and people feel seen. As a multi-disciplinary creative force with a passion for storytelling, inclusive strategy and copywriting I am fascinated by understanding how different communities move and interact, allowing me to translate between worlds and connect diverse perspectives.

I bring experience in cultural strategy, PR, and creative production & creation for clients in commercial, cultural and community driven spaces - connecting ideas, people, and execution.
For example I worked at Wieden + Kennedy on accounts like Nike, Nike Kids Middle East, evian, and Amazon Music.
But also lead the PR & creative campaign lead for policy makers such as The Dutch Squad, Marvin Biljoen, artists as Vernon Chatlein and I worked as Head of Marketing at Podium Grounds. Since 2015 I founded my platform Verbalism - where we Consciously Connect Creators - through events such as the Schiedamse Poetry Slam, panels and mixers.

I am currently still updating my portfolio

Experienced in content strategy, planning, community management and content creation. I've collaborated with Ketel 1, Municipality of Rotterdam and worked on brands like Subway, Indeed and various events. For clients ranging from artists to politician I have build their brand from the ground up and created multiple viral videos.