At the core I always work from the same question: how do we foster greater connection, humanity, and mutual understanding?
I bring experience in cultural strategy, PR, and creative production & creation for clients in commercial, cultural and community driven spaces - connecting ideas, people, and execution.
For example I worked at Wieden + Kennedy on accounts like Nike, Nike Kids Middle East, evian, and Amazon Music.
But also lead the PR & creative campaign lead for policy makers such as The Dutch Squad, Marvin Biljoen, artists as Vernon Chatlein and I worked as Head of Marketing at Podium Grounds. Since 2015 I founded my platform Verbalism - where we Consciously Connect Creators - through events such as the Schiedamse Poetry Slam, panels and mixers.
I am currently still updating my portfolio
Growing up in between different worlds and subcultures I create frameworks where diverse perspectives can coexist and people feel seen. As a multi-disciplinary creative force with a passion for storytelling, inclusive strategy and copywriting I am fascinated by understanding how different communities move and interact, allowing me to translate between worlds and connect diverse perspectives.
